Tag Archives: Edition

Book Review : Creative Advertising, New Edition

Posted on August 19, 2011 by Sam

Creative Advertising, New Edition “More than just a nice-to-look-at, easy-to-flip-through book…Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas.”—AdweekUnraveling the creative process behind some of the most effective campaigns … Continue reading →

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Book Review : The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

Posted on August 19, 2011 by Sam

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing … Continue reading →

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